Conclusion of article: What ties together all these strategies is that they are aimed at frustrating, delaying and distracting attention from the fundamental issue: that Israel -- despite its claims to be a liberal and democratic state -- is an ultranationalist ethnocracy that relies on the violent suppression of the most fundamental rights of millions of Palestinians, soon to be a demographic majority, to maintain the status quo. There is no "game changer" in Reut's new strategy.
Reut is apparently unaware even of the irony of trying to reform "Brand Israel" as something cuddly, while at the same time publicly recommending that Israel's notorious spies "sabotage" peace groups on foreign soil.
But there are two lessons we must heed: Reut's analysis vindicates the effectiveness of the BDS strategy, and as Israeli elites increasingly fear for the long-term prospects of the Zionist project they are likely to be more ruthless, unscrupulous and desperate than ever.
ei: Israel's new strategy: "sabotage" and "attack" the global justice movement